Lockie Andrews
Brooklyn, New York
Lockie Andrews models a new kind of leadership—one rooted in calm strength, purposeful growth, and the belief that success should never require the sacrifice of self.
Living a “Rich” Life
I first met Lockie Andrews on a crisp New York afternoon, standing near the Fearless Girl statue—a bronze symbol of quiet resistance and understated power. Lockie is Fearless, not in a MUST-command-attention sort of way, but in this unmistakably grounded, assured and mischievous defiance that she exudes.
In a society that often celebrates hustle at the expense of well-being, and performance over purpose, Lockie stands apart. She is a public and private board member, a Harvard MBA, a former investment banker, an accomplished executive and an entrepreneur with an impressive career intersecting worlds of finance, fashion, beauty, wellness, and retail. Today, she is the CEO of her own company, a leader in the haircare industry.
Lockie’s story is not traditional. It is a story of intentional leadership—of navigating high-pressure environments not by outshouting the noise, but by refusing to lose herself in it. As a Black woman, she is often underestimated by people and she has chosen to lead in a way that celebrates her identity rather than hiding from it. “Life is going to happen no matter what you stress over,” she told me. It wasn’t said flippantly, but in earnest and with resolve. Her approach to leadership, to success, even to selfhood, is steeped in this clarity: peace is not the opposite of ambition—it is the path to sustaining it.
Lockie defines success on her own terms, while others might covet visibility, she prioritizes choices with intentionality. While many push themselves to burnout for more, Lockie orients towards “wholeness.” “Success,” she says, “should never come at the expense of well-being.” And she lives this belief. She didn’t just build a company—she built one centered on wellness, both in mission and in method.
As the CEO of Rich Hair Care and a consultant to startups and legacy brands alike, Lockie navigates these responsibilities with balance. “When I enter a conference room, I’m usually more qualified than those around me.” She didn’t say it to boast. She said it because it’s true—and because she’s spent too long being underestimated to pretend otherwise. And she says, all I do is respond and not react. Lockie says,
“When people underestimate you, that’s exactly what you want,”
she said. “You want to exceed expectations.”
To her, underestimation is not a threat—it’s a motivator— a chance to show up, shine, and shift perspectives.
Lockie doesn’t just redefine leadership for herself—she creates space for others to do the same. Through her work, she has mentored and empowered women and minority entrepreneurs, helping them craft their career paths. Her brand’s motto, Live Life Rich, says everything you need to know. It is her operating system, her personal mantra. To live richly, in Lockie’s world, is to fill your life with meaning, community, creativity, and care. Richness is found in stillness, not just in activity. In wellness, not just in wins. Lockie’s story challenged me to rethink what I had long internalized: that success must be chased, that burnout is a rite of passage, that rest is weakness. As a high school senior and small business owner, I’ve often measured myself by how much I can juggle, how much I can get done. But Lockie offered me something different—a new framework, where integrity and well-being are not footnotes to achievement, but prerequisites for it.
Her most powerful lesson? Reframing underestimation—not as limitation, but as motivation. What others see as risk, she sees as opportunity. Lockie Andrews shapes her own definition of leadership, she reminds us that true power can be soft. That stillness can be strategic. That success can be full of intention, not just momentum.
And for anyone—especially young women—navigating ambition with the fear of losing themselves along the way, Lockie offers a different model. You don’t have to trade authenticity for influence. You can live life rich—in purpose, in impact, in self. And that’s a story worth telling.
